Jenna is the Industry Relations Program Manager for the Midwest Dairy Association, an organization that represents dairy farmers across the midwest “to increase dairy sales, foster innovation, and inspire consumer confidence in dairy products.” Jenna spends a large part of her time out in the community running programs to build and increase consumer confidence, including a partnership with the NFL!
Transcript
Hi, I'm Jenna Davis and I am from Cokato, Minnesota and I work for Midwest Dairy Association and what I do is I'm a Program Manager. So essentially I help inform our farmers of how their dollars, their checkoff dollars are being spent on different projects that they support and kinda relay that message and at Midwest Dairy our main goal is really building sales and trust amongst consumers about dairy products. So really growing that base and that royalty back to dairy, and we're really excited about that. So I started back in the end of February. So I am still relatively new in my role, but at Midwest Dairy some of the things that we work on, is we work directly with our division board. We also work directly with our farmers and we conduct training sessions for them in how to communicate to the public. Maybe social media training and we also have an interesting aspect. In the dairy world we actually have a program called Fuel up to play 60, that you might be familiar with, and that's where we partner with the NFL and we help provide important programing on health and wellness, and also at Midwest Dairy, I kinda work on the other side of things too and that is planning and some of our educational events for us to eat. Trade association and that is a little bit separate, but essentially it's event planning and I get to plan the huge expo here that is coming up at the end of November that is. We are really excited for and it's a lot, it's a pretty unique thing that where we can congregate a lot of different farmers from across Minnesota where they can learn and see some valuable speakers and get some insights and hopefully take some of those practices that they've learned about at the conference and maybe put them into practice at their own farm. And the other thing we have to do is always stay relevant. So we're always looking for new ideas of how we can kind of help producers grow themselves and kind of learn more, because learning never ends. Education might end but learning never ceases. I've learnt that from one of my favorite teacher growing up and she was absolutely correct, that learning never ends, and that's why we try to perpetuate in my job is to always stay fresh and relative relevant with new ideas.
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